Search Engine Optimisation
Search engines are the number one entrance to the web for users; they are responsible for driving around 90% of traffic to websites. To attract users to your website and therefore have a higher return on investment it is vital to make life as easy as possible for search engines to find your site.
The major driver in search engine rankings is the popularity of the website; this is mainly determined by the number of other websites which link to it. Other factors which influence rankings are the way the site is structured and how easy it is for the search engine to read the site.
A simple site structure with keywords displayed prominently at the top of the page will have a much better ranking than that of a website which has a complicated and cluttered structure.
Yellow Monkey offers the following services to significantly increase the search engine rankings for your website, which in turn will drive more traffic to the site.
Increase of traffic by:
- Effective keyword analysis
- Content enhancement
- Code enhancement
- Submitting your website to all major search engines.
- Ongoing monitoring of search engine rankings
Keyword Analysis
Knowing what keywords and phrases people use to find both your site, and more importantly, your competitors websites, is an essential component of any successful search engine positioning campaign. Yellow Monkey provides a first class keyword analysis which takes the guess work out of determining which keyword phrases you should be targeting.
The keyword analysis and selection phase will identify the proper keywords to target, ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query.
Yellow Monkey will use your existing log files to build up a picture of your website traffic and determine the most effective keywords for your website.
Content Enhancement
Once Yellow Monkey has identified the most effective keywords for your website, we will formulate and agree a strategy for enhancing your website content.
This could include:
- Manipulating current content
- Adding or removing content
- Re-organising the page structure
This should enable us to ensure all keywords are in prominent positions on your pages, which will greatly help with search engine rankings.
Code Enhancements
Writing effective copy and using the correct keywords will only get you so far; to acquire and retain good search engine rankings it is crucial that search engines can read your website correctly.
All HTML and CSS should validate against the current W3C specifications; this means search engines will be correctly reading your website.
Yellow Monkey will analyse your existing website coding and will make suggestions to amend your coding so that it assists search engines crawling your website, as opposed to providing an obstacle.
Search Engines & Directory Submissions
Once the above steps have been completed, Yellow Monkey will submit your newly optimised pages to all major search engines and web directories.
Yellow Monkey manually submit your pages to the major search engines, this ensures that the submissions comply with the technical parameters of the search engine provider.
Ongoing Monitoring of Search Engine Rankings
Yellow Monkey will set up an advanced website analytics program and will assist in tracking the statistics for your website on an ongoing basis.
You will receive a monthly update from Yellow Monkey detailing your search engine positions, traffic generated from search engines, and keyword phrases used to find your website.
Please use our online enquiry form to request more details.
